It gives me great pleasure to announce that Rod Boothby has joined Teqlo to lead our solution marketing efforts.

Shortly after I joined the company it became very apparent to me that we had a big hole in our capabilities to define product. We could run circles around product definition for the core technology but building an application catalog demands more than we had. Rod came up as an obvious first choice for this role, primarily because I already knew so well about him through his blog.

The product management role in technology companies is well defined, but the limiter in my view for us was the fact that we aren’t building products from scratch, we are building applications from other people’s stuff with the “stuff” being their web services. With that in mind it was necessary for me to find someone who could first ask the “why should we do this” question followed up with a detailed specification of what “it” is and then organize the partner offerings to deliver it. No small task.

Rod brings to our table a level of enthusiasm that is without equal combined with the respect of his peers that will no doubt be essential for pulling off what we are trying to deliver. Rod’s technical abilities are also essential for the part of his role that is developer facing.

I am really excited that Rod has joined the company.


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